Why shopping in person is still so important
“The high street experience is very much alive in Darlington.” says Amber, “People are social animals. I think we’ve realised that even more so now. People love to support each other. By pairing a physical offer with our online shopping, we are giving people the option to get out there.
“In the last year our online sales outweighed the physical shop, but recently we have seen a huge increase in in-store and wholesale sales. Click and collect during lockdown was great for our Grange Road shop, although our online sales continued to flourish it was wonderful to be able to see the local people who were thinking of and supporting us.
Going out is the new staying in and we’ve missed it
For almost a century, Binns department store has offered up a variety of quality, style and service with international inspiration from it’s convenient location in the heart of Darlington. House of Fraser Store Manager Peter Kirsop explains: “Families have grown up shopping in our store – it’s part of the community.
“With ladies, men’s and children’s clothing and accessories, a huge selection of footwear, beauty and jewellery – the service-led retail experience, coupled with an opportunity to meet in the newly re-opened café, is alive and well at Binns.”